Roelof Postmaa, Sr. founded Image Tours Inc., as Emhage Travel in the Netherlands in 1939. The name Emhage stands for the Dutch pronunciation of the letters M H G. These letters form the acronym, 'Maximum Vacantievreugd, Hoogste Comfort, Geringste Kosten'. Freely translated, this means 'the most satisfaction and best quality in travel for less money'.

Emhage began U.S. operations as a tour operator in 1960. Roelof Postmaa, Jr. was an exchange student in Grand Rapids, Michigan and organized the first Heart of Europe® tours for students and faculty while attending college. In addition to being a successful tour operator in its native country, Emhage Amsterdam began working with Emhage Tours USA on the company's specialty, the organization of tours of Europe for American groups.

In 1979, after many years in a downtown office, Emhage purchased its own building and soon became fully computerized in order to serve its growing clientele. Emhage began advertising nationwide in the 1980's and started selling the ever popular Heart of Europe® Tour through travel agents. Soon after, Emhage Tours became Image Tours in the hopes that the new name would be eaiser for clients to remember as the company pursued new advertising media.

In 1999, Image Tours moved its headquarters to a beautiful, new location where the staff continues to pursue an excellent reputation in the travel industry.

Over the last 70 years, Image Tours has expanded its product line to include tours to many popular destinations in Western Europe. Our current brochure features many tours ranging from 9 to 22 days in length.

Among travelers and travel agents alike, Image Tours strives to maintain the reputation it has earned for courteous and precise service, high quality tours, in-depth traveler preparation and guidance.

Image Tours currently partners with over 400 travel agents through co-op advertising in newspapers throughout the United States.

Tours

  • 12-day Paris, Tuscany & Rome Tour 2025

    From $3,990.00 (USD)

    Journey between cosmopolitan Paris and classical Rome reveals the splendor of the Burgundy wine region, stunning Swiss Lakes, the Leaning Tower of Pisa, Renaissance architecture in Florence, rolling hills in Tuscany, and the floating city of Venice!

  • 17 Day Scandinavia & the Baltic Highlights Tour 2025

    From $6,240.00 (USD)

    Discover the capital cities and unique treasures of Scandinavia and the Baltic states while visiting Copenhagen, Bergen, Oslo, Stockholm, Helsinki, Tallinn, Riga and Vilnius.

  • 16-Day World War II Memorial Tour of Europe

    From $5,040.00 (USD)

    Revisit the dramatic history of WWII as Image Tours brings you to famous battle sites, war museums and memorials. Many scenic and cultural highlights are also included, providing for an enjoyable combination of learning and leisure.

  • 14 Day Greek Discovery Tour 2025

    From $4,740.00 (USD)

    Dive into a captivating 14-day adventure through Greece, where you'll experience its rich history, stunning landscapes, delectable cuisine, vibrant culture, and warm hospitality firsthand.

  • 16 Day Heart of the British Isles Tour 2025

    From $4,740.00 (USD)

    A showcase tour of Britain and Ireland awaits you! Ancient castles, glorious cathedrals, royal venues and majestic countryside make this an enchanting journey. Two-night stays in five of the overnight cities.

  • Heart Of Europe Tour

    From $4,240.00 (USD)

    Since 1960, Image Tours has offered its signature tour of Europe's most beloved countries, featuring spectacular scenery and rich local flavor. Ideal for travelers seeking an introduction to the Old World at great value.

  • Christmas Markets Of Austria & Germany

    From $3,440.00 (USD)

    11-day Tour of Christmas Markets in Austria & Germany including Salzburg, Innsbruck, Augsburg, Nuremberg, and Rothenburg.

More

Tours


  • 12-day Paris, Tuscany & Rome Tour 2025

    From $3,990.00 (USD)

    Journey between cosmopolitan Paris and classical Rome reveals the splendor of the Burgundy wine region, stunning Swiss Lakes, the Leaning Tower of Pisa, Renaissance architecture in Florence, rolling hills in Tuscany, and the floating city of Venice!


  • 17 Day Scandinavia & the Baltic Highlights Tour 2025

    From $6,240.00 (USD)

    Discover the capital cities and unique treasures of Scandinavia and the Baltic states while visiting Copenhagen, Bergen, Oslo, Stockholm, Helsinki, Tallinn, Riga and Vilnius.


  • 16-Day World War II Memorial Tour of Europe

    From $5,040.00 (USD)

    Revisit the dramatic history of WWII as Image Tours brings you to famous battle sites, war museums and memorials. Many scenic and cultural highlights are also included, providing for an enjoyable combination of learning and leisure.


  • 14 Day Greek Discovery Tour 2025

    From $4,740.00 (USD)

    Dive into a captivating 14-day adventure through Greece, where you'll experience its rich history, stunning landscapes, delectable cuisine, vibrant culture, and warm hospitality firsthand.


  • 16 Day Heart of the British Isles Tour 2025

    From $4,740.00 (USD)

    A showcase tour of Britain and Ireland awaits you! Ancient castles, glorious cathedrals, royal venues and majestic countryside make this an enchanting journey. Two-night stays in five of the overnight cities.

 
Online Agency Travel Websites