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  • A Peak Into The Macy’s Thanksgiving Day Parade In NYC
    Written by Andrew Rosenberg November 5, 2024

    11/13/2024 4:07:07 PM Link 0 comments | Add comment

    Uncle Sam balloon, 1940s. Courtesy, Macy's

    The holiday season in New York City would be unthinkable without the Macy’s Thanksgiving Day Parade, which was first put on 100 years ago by the employees of Macy’s in Herald Square. Then known as the Macy’s Christmas Parade, it fulfilled the dual goal of bringing attention to a recent store expansion and celebrating the season. Today, the procession is indelibly linked to the City’s creative spirit and helps usher in a period of high-traffic shopping, window decorations and festivities across the boroughs.

    While there are holiday parades that predate it, this one could only come about in New York City. Thanks to the ingenuity of its producers and volunteers, the Macy’s parade has innovated all kinds of unique elements over the years, most notably the use of giant balloons floating over the streets. And in the spirit of the City, the parade endures through most everything, stopping only for a few years during World War II and taking place even in 2020, when the team designed a shorter, smaller parade, with more utility vehicles and fewer people.

    Will Coss, executive producer of Macy’s special events, calls it “the largest variety show in the history of broadcast television,” which is no understatement. Super Bowl halftime performances take place on a football field for about 12 minutes. In contrast, the Thanksgiving parade commandeers a long stretch of some of the busiest streets in New York City (lined by millions of spectators), lasts three-plus hours and involves more than 25 floats, nearly 50 balloons and scores of performers. Tens of millions of homes tune in as viewers prepare for their own Thanksgiving get-togethers.


    Courtesy, Macy's

    It’s no wonder that Coss takes his responsibility seriously, including keeping ties to the parade’s origins: “It was brought together by a diverse representative of colleagues who wanted to create a special moment and remains something that we all still look forward to for the holiday season.”

    Ahead of this year’s parade, we’re looking back at how it began and morphed into its current incarnation.

    The 98th Macy’s Thanksgiving Day Parade will take place on November 28, 2024; the start time is 8:30am ET, and the route begins at the corner of West 77th Street and Central Park West.

    To read more on the Macy’s Thanksgiving Day Parade click here
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